For any business to survive, one needs a recall factor. This can be done by presenting yourself in a way that people will remember, by the services you offer, by the advertising you put up and more. One way in which you can build up recall factor for yourself is with promotional products. Of course, there are the usual gifts of pens and diaries, but these are staid and have been given for years now.
Investing in Good Promotional Products
With technology governing the functioning of every business right now, providing a person with portability for their information is a good thing to offer. This portability is often in the form of USBs. This too has been a promotional gift for a while now, but the trick is in offering something that is unique and memorable of where it was obtained originally. It is a fact that an innovatively designed USB has much better recall than a visiting card, which often gets lost in a Rolodex or a wallet.
So how does one go about turning a USB into a unique promotional gift? It begins with the right kind of design. No one likes to carry a product that is overly promotional of any brand. Your design will have to be creative without being overbearing. Think of the service you are providing and try to work out a design that conveys this without actually saying it. Once you have the design ready, the next aspect is to decide on the capacity of the USB. It could vary depending on the set of people that you plan to present it to.
You could choose from the basic capacities and go all the way up. This again will be representative of how you want to project your brand to the world. Think carefully on this aspect. Now, one way of promoting your brand on USBs is to have a default folder placed on the USB that provides all the information you want to give out.
This is unobtrusive in the sense that the potential client can watch it on their own time. The USB then can be used in whichever manner they please. You will also need to think of additions to the USB in the form of covers, cords for safety and the like.
USBs make great promotional gifts. It’s how you plan their appearance and their capacity that makes all the difference to your brand. Do not scrimp on quality, because it directly reflects on your brand and you want nothing but the best out of this exercise.